Mohammad Ali Esalati; Nasim Majidi; mohamad dadgaran
Abstract
audience by qualitatively analyzing TV commercials and analyzing the content of in-depth interviews of advertising experts. Multi-method research method includes two methods of qualitative content analysis and in-depth interview. Business messages broadcast in 1998 and 1999 are statistical communities ...
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audience by qualitatively analyzing TV commercials and analyzing the content of in-depth interviews of advertising experts. Multi-method research method includes two methods of qualitative content analysis and in-depth interview. Business messages broadcast in 1998 and 1999 are statistical communities for qualitative analysis. The sample size was 106 teasers. The statistical community for in-depth interviews are business advertising experts. The number of interviews conducted is seven. The method of measurement was the analysis of teasers as available documentsAnd the technique of recording data is obtained from the text, images and sound of advertisements. The method of measurement in interviews is interview analysis and the technique of recording data was reverse questionnaire design. Sampling method in content analysis was random sampling and in-depth interview was snowball method. The results show that TV commercials use 50 general persuasive methods and 58 partial persuasive methods.
bahareh fathabadi; mohamad dadgaran; bahareh nasiri; shahnaz hashemi
Abstract
We need media literacy to have a smart audience who uses the media. One ways to improve media literacy is to pay attention to school capacity. EU member states, have taken effective steps to expand the education of media literacy in schools, and have taken joint action under the supervision of the European ...
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We need media literacy to have a smart audience who uses the media. One ways to improve media literacy is to pay attention to school capacity. EU member states, have taken effective steps to expand the education of media literacy in schools, and have taken joint action under the supervision of the European Commission. The study of the performance of these countries enhances the literature of the subject and improves knowledge and experience in designing the desired pattern. This paper is a qualitative research with the theme analysis method. In line with the main goal of the study, the identification of factors influencing the promotion of media literacy education in schools, has been interviewed with 11 European Union media literacy experts and the European Commission's direct call center. The subjects were selected through targeted sampling and questions were sent by e-mail. The interviews were conducted using Clarke and Brun's method. The codes were extracted or directly expressed in the interviewees' interviews, or were implicit codes extracted from the interview text by the researcher. Based on the results of this study, six main themes include empowerment, curriculum, infrastructure, finance capital, legislation and social participation, which promote media literacy in schools
